Antioxidants

Anti-inflammatory

Stimulates microcirculation

Antivykova

Skin lightening

Gold is used in cosmetics as an antioxidant, anti-inflammatory, and anti-aging ingredient. It is often added to luxury formulas for its marketing appeal and potential properties:
1. Stimulates microcirculation in the skin, which can give it a more radiant appearance.
2. Has antioxidant properties that help neutralize free radicals.
3. Can reduce inflammation, making it sometimes used in sensitive or problematic skin care.
4. Enhances the effectiveness of other active ingredients by improving their penetration.
5. Used in makeup to create a pearlescent shine.
Gold in cosmetics is typically presented as colloidal gold or nano-gold, meaning in the form of very small particles.
- Note: although gold is popular in cosmetics, clinical evidence of its effectiveness is limited. It is often used for marketing purposes, giving the product a "premium" status.