Antistatic

Soemulsifier

Stabilizers

Structurizers

Thickeners

Hair fixer

Mitigation

Hydration

Protective function

PVP (polyvinylpyrrolidone) is a polymer used in cosmetics as a binding agent that helps to stabilize the formula of a cosmetic product. One of the main applications of PVP in cosmetics is its use as a hair fixative. In hair care products such as hairspray, gels, mousses, PVP is used to help hold the hairstyle, increase its longevity and prevent damage to the hair. In addition, PVP can be used as a thickener to add texture to cosmetic products. It can also be used as a skin moisturizer as it is able to retain moisture in the skin and provide it with smoothness and softness.

Polyvinylpyrrolidone (PVP)